Reframing vision, redefining care
No pressure, no rush — just genuine care, honest advice, and a friendly atmosphere where people feel truly looked after.

"The impact that great eye wear can have on someone's confidence, comfort and everyday life can not be understated"



Founded with focus
Jackson & Co was founded in 2020 by Dispensing Optician Daniel Jackson. His dedication to optics started long before the business began - he is known for his love of the science, but central to his vision is a genuine interest in helping people.​
Daniel has poured his passion into every part of the business, leading the charge to deliver the highest level of customer care. There is a firm belief woven into the very fabric of the company ethos, that doing things well and with purpose is at the heart of everything Jackson & Co stands for.
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Together with his tight-knit, dedicated teams, Daniel is proud to present an experience that feels relaxed, professional, and a world away from the usual clinical feel.

The team at Jackson & Co is made up of skilled, approachable professionals who are passionate about providing excellent service and expert advice. With a strong focus on patient care, the team works closely together to ensure every visit is relaxed, informative, and tailored to individual needs.
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Whether it’s carrying out eye tests, helping with frame selection, or offering aftercare support, each team member is committed to delivering a consistently high standard of care across all areas of the practice.
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You’ll find our stores in New Romney, Berkhamsted, Walter’s Ash and, most recently, Folkestone — and we’re excited to keep growing from here.